Product Launch

Client: Boardman Bikes / HalfordsHalfords_lgog

Project name: 2016 Range launch

Objective: Range launch to specialist press

Detail / Execution:  Halfords has used Spin to launch every enthusiast bike range for the past five years.  Spin’s success is based on unrivalled press contacts, a deep understanding of what the media needs and the ability to package information to maximise coverage.  Boardman’s 2016 launch was no different, with Spin looking after the launch from end-to-end.  Sourcing an accessible but interesting venue, developing rides for road and mtb and drafting all collateral, the event was a resounding success.  The KPIs set for the first year have been hit in the first three months.

Evaluation: With every major publishing house represented, all key review editors and a number of bloggers the event was a success.  Positive coverage began to appear on the web less than two hours after the event, we hadn’t even finished packing the bikes away!

Coverage highlights




Press Office Management


Brand Building


Viral / New Media


Social Media


Sport & Lifestyle