Objective: 2012 Range guide and European launch
Detail / Execution: Royal Racing is an iconic mountain bike brand started by legendary rider and former World Champion, Steve Peat. Royal Racing retained SPIN to manage its 2012 product launch which included the production of the 2012 Range Guide and its presence at Eurobike (Friedrchshafen). Managing photo-shoots in the UK, France and Canada and working with both the designers and print team the 100 page catalogue was fast tracked and produced in time for the show. In addition to the catalogue and managing Royal’s show stand, SPIN also arranged one-to-one range review briefings with all the major key European specialist press, to ensure that Royal’s Series-12 was not only the talk of the show, but the talk of the industry.
Evaluation: Online coverage started to before the show had closed its doors and sampling requests from all major specialist media have flooded in. Coverage will soon follow. The Series-12 catalogue, shown below, by the clients own admission, was their best ever and the overall show and series-12 launch has been a ‘phenomenal success.”